PlanetEye

As I mentioned on a previous article, in Buenos Aires ice cream (known as "helado") is a serious business. It doesn't matter if it is mid-July and it is freezing cold, most heladerías (ice cream parlours) are open and running, specially the big brand names. One of these franchises is ice cream parlour Freddo. I know I recommended to avoid Freddo, but time goes by and things change, some for the best. The story goes like this... Freddo started as a family business back in 1969. Its first shop was located on Avenida Callao, in the heart of Barrio Norte. It delighted porteños for many years. Unfortunately this family company was sold in the early nineties to a greedy mega group who expanded viciously without measuring the consequences. Unfortunately this also meant a notorious descent in its quality. The good news is that Freddo has recently been sold off from the corporation and it is again in family hands. Lets hope this means better days for Freddo. Still they have a long way to go, and a big market to capture back. The ice cream is good but their prices don't match the quality, especially if we compare them with its competitors, like Volta (which was opened in 2002 by the original family who started Freddo) and Persicco. But it looks they are working on it. Freddo has opened numerous shops throughout the city and has even expanded into Uruguay and Paraguay. Aside from the modern interiors and brand new flavours (like cookies and cream or crema irlandesa), they have also created Kosher as well as gluten-free and  light ice cream. More so, Freddo ice cream is served in all Aerolineas Argentinas' business class meals. Freddo offers a great variety of flavours. I tried many and I conclude that my favourites are dulce de leche granizado (with chocolate chips), mousse de chocolate, and mascarpone. So give it a try, you won't regret it. If you want it delivered right to your door just call 0810 333 73336.