A stylish modern-day business district in Berlin's East End, Oberbaum City is Berlin's equivalent of the London Docklands—a new city quarter where freshly renovated factories and warehouses intermingle with modern glass and steel skyscrapers. One of the first major institutions to move here in the 1990's was the International Design Centre. Established in 1968, IDZ promotes the study of industrial design and organises conferences, lectures and exhibitions. Sometimes, however, the exhibitions only document design without analysing it thoroughly. Admission is free