Before opening, we learned this latest addition to the Dolce Group counted Tara Reid as one of its celebrity investors. Promising to make comfort food as impossibly… trendy as can be, Ketchup serves an $8 peanut butter and jelly. We think the prices are high just to get people to realize the booze is a better value, but it never stops us from getting the macaroni and cheese when here. The kitchen combines truffle oil, Dungeness crab, and a perfect amount of bread crumbs on top. There's no "Taradise" cocktail to wash it down, but that's OK, because it would probably give you herpes. [link]